More lab work for USC

October 30, 2007 The Entertainment Technology Center @ USC is planning to build an Anytime/Anywhere Content Lab, a modular research and testing site being developed for the industry to explore how consumers interact with entertainment in an integrated environment. "Traditionally, the ETC has been a resource to bring together the technologists and thought leaders from the entertainment industry to talk about how technology and entertainment come together," said David Wertheimer, executive director of ETC @ USC. Moving beyond the success ETC had with the Digital Cinema Lab, now we are expanding the focus to talk about not only content creation and technology but how consumers will interact with products and how we can create new types of offerings for consumers.

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