New shingle tries moving beyond Bollywood

April 24, 2008 Indian film specialist Rohit Sharma has formed the shingle i-Dream Pictures International with the aim of bringing a new wave of Indian-themed film to the world's burgeoning Indian diaspora -- films with Indian themes and locations but an international flavor. Though Bollywood output remains popular in cinemas, the burgeoning Indian diaspora is hungry for movies that aren't all singing and dancing when it comes to scenes of a sexual nature, Sharma believes. Before becoming president of i-Dream Pictures International, Sharma spent five years managing film distribution in India for Buena Vista International and oversaw the rollout there of such titles as "Bend It Like Beckham" and "Monsoon Wedding."

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