Net effect: New Disney.com no small world

January 22, 2007 The revamped Disney.com, which Disney CEO Robert Iger unveiled this month during the Consumer Electronics Show in Las Vegas, will allow users to share videos, listen to music, create playlists and simultaneously play games and engage with friends within a virtual world of Disney characters and content for which the brand is well known. Disney Online accounts for 51% of Walt Disney Internet Group's traffic -- more than triple that of ESPN, which drew 15.8 million visitors in December, or ABC.com (6.3 million). Central to the Web page, which took a year to redesign, is Disney Xtreme Digital, the site's broadband component that allows users greater personalization of their favorite Disney content from the company's myriad TV, film, music and gaming properties.

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