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MTV activates Think site for social activism


September 20, 2007 Viacom's MTV is stepping in to the social networking arena with Think.MTV.com, a community destination focused on youth activism that is set to launch Thursday in beta. Think was started in large part because of a study the MTV Networks property conducted last year that found that 80% of young people want to actively help their community but only 19% are "very involved." Ian Rowe, vp public affairs and strategic partnerships at MTV, said he hopes the site will "complement" the social networking giants and that any content created on Think will be able to migrate throughout the Internet.

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