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Forward thought: Ads A-OK on DVRs


December 27, 2007 A study by Palisades Media Group suggests that despite the growth of digital video recording devices, DVRs are not drastically affecting the viewing of commercials, even time-sensitive or seasonal messages. The study by the Santa Monica-based media agency determined that more than half of primetime programs recorded were played back within the same day of recording. 21 by NPower, which like The Hollywood Reporter is a unit of the Nielsen Co. The survey polled more than 8,000 television viewers.

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