MovieWeek LA launching in 2010

January 14, 2009 Tom Morrissy, a former publisher of Entertainment Weekly and OK! magazine and an ad sales veteran, has been tapped as managing director of the annual trade show and citywide complex of events, with his newly formed firm Morrissy + Vine engaged to plan and develop MovieWeek LA. "Entertainment is America's most significant export -- it's a business and art that should be heralded in the city where it resonates, for its contribution to the creative and economic fabric of our nation," said Gerry Byrne, senior vp of Nielsen Business Media's Entertainment Group. Just as Fashion Week celebrates the power of design and gives consumers the inside track to new styles and trends, MovieWeek will entertain and energize by bringing consumers inside the creative and production process with a spotlight on how movie brands drive an array of businesses including games and mobile applications.

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