Alternative media spending jumps

March 25, 2008 Technological advances have led to critical changes in consumer behaviors and media-usage patterns, which have pushed the advertising and marketing ecosystems into a seminal period of transition. Driven by these market forces, brand marketers are seeking new strategies to connect with consumers through engaging means in captive locations while at the same time providing proof-of-performance metrics. According to the research report, titled "PQ Media Alternative Media Forecast: 2008-2012," alternative media is expected to post a compound annual growth rate of 17% in the 2007-12 period, reaching $160.8 billion.

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