Arbitrator rules against SAG in ad tiffs

June 24, 2008 A New York arbitrator has ruled that SAG must engage in mandatory bargaining when it comes to determining how much money advertisers should allocate to the union's health and pension fund when it involves a campaign that includes covered and noncovered work. The decision ends a 30-year practice by SAG's Pension & Health Fund Trustees of suing advertisers, represented through the Joint Policy Committee on Broadcast Talent Relations, if the two sides differed on how much should be paid to an actor's health and pension fund. Allocation issues come into play for various reasons, usually when there is a celebrity advertising campaign that involves commercials as well as print advertising and appearances.

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