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HBO looking for De La Hoya 'megafight'


December 01, 2008 The pay channel will charge $54.95 for the welterweight bout, a not-insignificant fee given the state of consumer confidence. With that in mind, HBO is hedging its bets, joining forces with two sponsors who will effectively underwrite the event, offering $20 rebates that can be applied to a subscriber's cable bill. Consumers who purchase a 12-pack of Tecate in one of 4,500 participating retail outlets are eligible for the rebate.

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