NBC Uni agrees to buy Sparrowhawk

August 29, 2007 The deal, which does not have an official price tag but is reportedly worth $350 million, will unite NBC Uni's 12 international channels, including 13th Street and Sci Fi, with the 18 pay TV channels run by Sparrowhawk, led by flagship brand the Hallmark Channel. "It's important that NBC Universal grow its pay TV business now and quickly because I see a horizon on this business of between seven to 10 years, so we need a meaningful business within two years," Smith said. If you do look at the pay TV and ad revenue in a lot of markets like Central and Eastern Europe and in a lot of Asia markets and Latin American markets where there is an encouraging landscape out there ...

Subscribe to the Hollywood Reporter and see the entertainment industry from its best angle: the inside looking out. Complete access to real-time news and exclusive analysis that goes behind the scenes from film to television, home video to digital media.

   Subscribe now.