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Samsung prays for Rain on Olympic Green


August 19, 2008 Samsung, Korea's handset leader and the Beijing Olympics' sole mobile handset sponsor, will try to tap a nonsports Asian celebrity to help push its products, including mobile TV, into the closely guarded Chinese media marketplace. Whereas other, mostly Western official Olympic sponsors such as Coca-Cola, Visa and Adidas have seen fewer guests to the Olympic Green than hoped for, Samsung claimed visitor No. 500,000 on Sunday, on the Games' ninth day. In price-sensitive China, which looks to Korea for pop culture leaders like Rain, a Samsung phone would seem a natural seller.

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