CAA, Revver in partnership for viral video

November 06, 2006 CAA is forging formal ties with Revver, the online video company that offers advertising-revenue splits with content creators. CAA is expected to bring marketing opportunities and talent to the Web site, which has cut a distinctive figure in the anarchic viral-video world by compensating contributors through its syndication technology. "For clients who have traditionally created offline content and for those who have created content specifically for the Web, Revver's copyright-friendly service allows artists to retain control of their work while introducing it to new worldwide audiences and generating revenue," CAA's Michael Yanover said.

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