Survey: Ad-supported content best

May 05, 2008 Accenture's 2008 Global Media Content Survey found that 52% of more than 100 senior media and entertainment industry executives from North America, Europe and Brazil predict such a sea change. When asked to predict the No. 1 business model in five years, 62% bet on advertising-supported models, well ahead of the 25% who cited subscriptions and 11% who expect pay-per-play services to lead. Accenture, a consulting firm, found great consensus among industry executives about four key sources of revenue growth during the next five years: multiplatform distribution, shortform video, social media/user-generated content and advertising.

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