Gore, partners organize greatest shows for Earth

February 16, 2007 Al Gore is taking his campaign about the planet's climate crisis global with the multiplatform launch of Live Earth, a 24-hour series of concerts set for July 7 across all seven continents that will get a massive media push. Designed to reach more than 2 billion viewers, Live Earth will be televised through NBC Universal's TV networks, broadcast over Sirius and XM satellite radio and streamed through online partner MSN. Wall, who was executive producer of 2005's Live 8 and is CEO of digital entertainment provider Control Room, which is producing the event, said that after he and his wife walked out of the premiere of the Oscar-nominated "Truth," he was motivated to launch the global crusade.

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