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'GTA 4' debut may be most lucrative ever


May 07, 2008 Take Two Interactive is touting "Grand Theft Auto IV" as the richest launch in entertainment history on the strength of a record $500 million in first-week global sales. " 'Grand Theft Auto IV's' first-week performance represents the largest launch in the history of interactive entertainment, and we believe these retail sales levels surpass any movie or music launch to date," said Take-Two chairman Strauss Zelnick. "There is probably some overlap between the 'Iron Man' movie and the 'Grand Theft Auto' game audiences," said IDC video game analyst Billy Pidgeon.

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