Google's content role in spotlight at NATPE

January 19, 2007 Eun spoke Thursday with The Hollywood Reporter digital media editor Andrew Wallenstein during a "Coffee With ..." session at NATPE about where his company stands, what the offline advertising market might yield and what the company has learned from its deal with MTV Networks. The Hollywood Reporter: A company of Google's size is going to invite controversy. [...] when you get into a space like content, and you come at it from a technology perspective, I think what we haven't focused on as much -- and this is something I'm trying to do -- is really explain in (plain) English what it is we aspire to do and what frankly our objectives are.

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