Hollywood hot for Second Life

February 13, 2007 It's called StarLane, and like its real-world inspiration, the Hollywood Walk of Fame, it is paved with the names of familiar celebrities. And because everyone is a star in this age of user-generated content, StarLane also allows users to grab their own slabs of virtual cement and plant their own pixilated palm prints. In recent months, rarely has a day gone by without a press release from one content company or another -- including CBS Corp., NBC Universal and Sony BMG -- announcing that they, too, have put roots down in Second Life.

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