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Cox, ABC stations in market alliance


January 05, 2009 Cox Cross Media, the digital sales arm of Cox Enterprises, announced a marketing alliance Monday with the ABC Owned Television Stations Group. In addition, CXM and ABC have agreed to market each other's online brands, with an eye toward expanding the relationship to other digital media. The Cox unit also is busy installing a free desktop database at agencies that allows shops to peruse inventory options by geography and send requests to CXM for placement.

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