METHODOLOGY

By the Numbers

The brands and companies listed in the Superbrands report represent a huge chunk of the billions spent on advertising in the U.S. each year. As in past years, the individual brands are ranked in two ways:

Brands listed in the 15 category sections are ranked among their peers according to full-year 2009 sales in the U.S. market (unless otherwise noted). Here, readers will find competitive analysis and industry trends compiled by the Brandweek staff along with ad agency affiliation, full-year media spending.

Brands in the Top 2000 tables are ranked by full-year 2009 measured media expenditures in the U.S., as tallied by Nielsen Monitor-Plus.

That said, to be considered a Superbrand, a particular nameplate must be advertised in a quantifiable manner across Nielsen Monitor-Plus' media classifications (TV, print, outdoor, radio, etc.). The list is biased against corporate trademarks. Brands that engage in under-the-radar marketing as a predominant tactic aren't likely to appear in these tables.

Download: America's Top 2000 Brands
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Methodology: Finding America's Top Brands
How we create the list of American Top Brands and the Superbrands category rankings.

Reading a Branding and Marketing News Magazine, such as Brandweek, is important for those who work in the branding business. The content provided by Brandweek will allow readers to gain a solid understanding of how effective branding affects industry trends and much more. With a print subscription to Brandweek, you will receive all of the tips you need to stay on top of trends in brand development and more tools for more effective brand marketing strategies. Our exclusive Superbrands list details the largest media spenders, best brand strategies of the year and highlights those companies that optimized brand loyalty among consumers. Brandweek also honors the Marketer of the Year in our highly-anticipated special report. To help put things into perspective we encourage professionals developing brands, corporate branding strategies, and retail marketing strategies to post commentary and opinions on our news and feature editorials as well as our blog. Brandweek is proud to announce its Mobile service, for the branding and marketing professional on the go. Use your cell phone, PDA or Blackberry to gain instant access to the latest brand marketing news, trends and data in the industry. We know incorporating brand industry news into your everyday life is a must for industry professionals to stay innovative - so we make it possible to read Brandweek online, in print or on the go!