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NEWS & FEATURES - TECH/FINANCE


Virgin Mobile Picks MPG, Media Contacts
Firms will handle cell phone provider's media planning, buying. » More



Consumers Union Urges DTV Transition Delay
Nearly 7 percent of TV households are not ready for digital conversion. » More



Consumers Wait-Listed for Converter Box Coupons
NTIA reaches $1.34 billion spending limit imposed by Congress.  » More



Deal-Making at Lowest Level in 8 Years
Report: $2 bil. worth of transactions took place in 2008, down from $9.6 bil. in 2007. » More



CMO Jarvis Leaving Dell
Successor is Erin Nelson, who has served as vp-marketing for Dell's Europe, Middle East, Africa operations. » More



LeapFrog's Split With TBWA\C\D Begs a Question
It's unclear what the computer game manufacturer will do with creative account. » More



Brand Lessons From FDR
There are strong reasons why brands should seek tips from our 34th president. » More



Cell-Phone-Only Samples Up 17.5%
Percentages of Americans in such households are higher in specific demographics, lifestyles. » More



Stella McCartney's Luxury Collections Go Mobile
Designer partnered with mobile ad network to raise awareness of her brand. » More



Nielsen Finds East/West Divide in Media Habits
Western countries rely on DVD players, gaming, while next-gen devices are popular in Asia. » More



Ad Offers Reality Check on Clean Coal
Reality Coalition launches effort to show the concept doesn't exist. » More



Nielsen: Text Marketing on the Rise
Given the popularity of texting, marketers have ramped up their use of the medium. » More



Massive Strikes Ad Deals with Activision, Blizzard
The deal with deliver live ad placements within 18 individual games like Guitar Hero. » More



Target Zeros in on iPhone
Retailer is one of the first brands to build an application for the popular mobile device. » More



Financial Services Ad Spend Drops 10%
Mortgage, loan sectors in particular see sharp decrease, per Nielsen. » More



Zicam mobile
Mobile Marketing Gets Hung Up
Economic pressures could cause spending in the burgeoning mobile marketing channel to stall in the coming year. » More



Yao Ming Stars in Ads for T-Mobile's Fave 5
New spot shows basketball player alongside other sports celebrities. » More



HP Unit Eyes Three Agencies in Global Review
Still contending: Omnicom Group, WPP Group, Havas. » More



Kodak Names CMO
Hayzlett appointment comes as b-to-b business grows, ad spend plummets. » More



Sony Starts Eco-Friendly Service
New premium service for Bravia consumers includes not only installation, but also the removal of old TVs. » More



Microsoft Touts 'Future of Music Exploration' with Zune 3.0
Ads invite consumers to download free desktop software, 'turn your PC into a music discovery machine.' » More



SunTrust Banks Targets Money-Conscious Consumers
New campaign, tagline eye Americans as smarter about finances. » More



Sprint execs
Sprint's Top Marketer on Ad Spending, Subscriber Losses
Third-largest U.S. wireless carrier is making progress on the marketing front, particularly with its new 'Revolution' TV ads featuring CEO Dan Hesse.
» More



Veoh Makes Web Video More Portable
Consumers who purchase a SanDisk Flash drive can view clips on any computer, device. » More



Obama
Obama Promises Change; Is It Bad for Marketers?
An end to corporate tax deductions for advertising, Internet privacy legislation and a newly litigious FTC are just some of the worst-case scenarios under the new administration. » More

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Terrify the children into respecting the road
There's something creepy and awesome about these animated rhyming road-safety PSAs from Leo Burnett London. >> More

BrandFreak Blog
Campbell also picking an ad fight with Heinz over pasta sauce
Who will take the initiative and be the next to splatter his rival with thick red sauce? >> More

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