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NEWS & FEATURES - RETAIL/RESTAURANTS

7-Eleven to Sell Videogames

Targeting consumer core of men 18-34, c-store taps into $12 billion videogaming industry. » More

Kmart's Hot Xmas Idea: Layaway

Discount chain CMO says gambit is getting traction, and a leg up on Wal-Mart, Target. » More

Gap's Holiday Effort 'Merry Mixes It' with Celebs

Online campaign features stars performing renditions of holiday classics. » More

Puma Shifts Creative to Droga5

New work breaks next year, with branding efforts and ads for specific products in the mix. » More

Sears Grants Wishes for the Holidays

Retailer to help ‘Heroes at Home’ as part of new seasonal campaign. » More

Shuttering stores and scalded by hot competition, Starbucks is facing the fight of its 37-year life. Shareholders want action. The company says it has a plan. But can the coffee brand really get its mojo back? » More

Lowe's Intros Holiday Push with a Touch of Magic

'Let's Holiday' campaign touts shopping experience at stores, not value message. » More

Update: Outback Steakhouse Picks Lowe as Lead Agency

IPG shop wins creative for restaurant chain account following review. » More

CiCi's Pizza Puts 'Five Bucks and Change' on the Menu

Fast-casual chain hopes to entice cash-strapped consumers with value offering. » More

Hill, Holliday Adds More Dunkin'

The coffee chain expanded relationship with agency, adding digital media planning and buying. » More

Levi's Hires OMD After Zenith Talks Fail

Agency will handle media buying, planning on Levi's namesake and Docker's brands. » More

Macy's Asks Consumers to 'Believe'

Star-studded holiday campaign draws inspiration from 'Yes, Virginia' letter from 1897. » More

Adidas Intros Global Push

Campaign includes Web-based movies with NBA stars. » More

Levi's Eyes Zenith for Media

The pending selection was made after a review that the apparel maker commenced in August. » More

Value Meal Marketing Invaluable for Restaurants

NPD reports price promotions are keeping the restaurant industry in the black despite negative economic forces. » More

McD's Continues Winning Streak

Trading down, value offers, coffee, redesigned outlets prompt 11% jump in 3Q profits. » More

Update: Levi Puts Creative Under Review

Bartle Bogle Hegarty won't defend the jean brand's American business, but remains aboard for creative assignments in Europe and Asia. » More

Dunkin' Duels Starbucks with Taste Test

Channeling 'the Pepsi Challenge,' new Dunkin' ads claim its coffee is better liked by Americans. » More

Walgreens Takes Healthy Attitude About Take Care Clinic

Campaign stresses advantages of drug chains in-store health clinic. » More

Toys 'R' Us Dreams Up New Holiday Campaign

12 TV spots break next week with new tag, revised jingle. » More

Gap Outlines Marketing Goals for 2009

For its core brand, the company will shift to a mix of traditional, nontraditional media. » More

Kmart Pitches Layaway Service to Holiday Shoppers

New campaign promotes payment option to recession-stricken consumers. » More

OfficeMax Embraces Private Labels with Four New Brands

Products, which include colorful and stylish supplies, mark the biggest private label launch for the retailer. » More

Why Some Brands Cheer a Sour Economy

While many companies and brands are suffering, a recession is actually good for Wal-Mart and others. » More

Old Navy Hopes to Right the Ship with Crispin

Struggling retailer known for oddball ads taps agency that specializes in such matters. » More

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1 Del Monte Bares Fruit in 'Undressed' Push

2 Kodak Names CMO

3 YouTube's CMO on Going 'Live'

4 Why Starbucks Has Ground To A Halt

5 Ziibii Flows on the iPhone

6 OfficeMax Revamps 'Elf Yourself' Microsite

7 Kmart's Hot Xmas Idea: Layaway

8 Sarah Jessica Parker Still 'Bitten' by Steve & Barry's

9 After 48 Years, Brand Pepsi Drops BBDO

10 Thinking by Design

1 Del Monte Bares Fruit in 'Undressed' Push

2 Kodak Names CMO

3 Trojan Takes on U.S. Sexual Health Crisis

4 Thinking by Design

5 Gallo Turns Over New Leaf For One Of Its Top Brands

6 Q&A: G2's Dodd on Why Green Will Survive the Recession

7 Q&A: Penney Eyes 'Light Green' Consumers

8 Kmart's Hot Xmas Idea: Layaway

9 Mercedes Readies Second Exclusive Online Community

10 Consumers Start to Tire Of Expensive Energy Drinks

AUTOMOTIVE / TRAVEL

Aflac Gets New CMO

BMW Selects Five Finalists in Media Review

Philippines Tourism Taps MTV

» More Automotive/Travel

PACKAGED GOODS

Anheuser-Busch InBev Names Execs

Del Monte Bares Fruit in 'Undressed' Push

Q&A: G2's Dodd on Why Green Will Survive the Recession

» More Packaged Goods

RETAIL/RESTAURANTS

7-Eleven to Sell Videogames

Kmart's Hot Xmas Idea: Layaway

» More Retail and Restaurants

TECH/FINANCE

HP Unit Eyes Three Agencies in Global Review

Kodak Names CMO

» More Technology/Finance

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FEATURED BLOGS
Best Buy Lets You Weigh in on Holiday Ads Looking ahead to what will surely be one of the retail industry's most painful holidays in recent history, Best Buy is trying a doubly charming approach to its seasonal ads. » More There Will Be Blood In what must rank as one of the strangest brand marriages of all time, The American Red Cross is once again partnering this Halloween with Lion's Gate, makers of the Saw films. » More » More Blogs

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7-Eleven to Sell Videogames

Kmart's Hot Xmas Idea: Layaway

Gap's Holiday Effort 'Merry Mixes It' with Celebs

Puma Shifts Creative to Droga5

Sears Grants Wishes for the Holidays

Wake Up Call

Lowe's Intros Holiday Push with a Touch of Magic

Update: Outback Steakhouse Picks Lowe as Lead Agency

CiCi's Pizza Puts 'Five Bucks and Change' on the Menu

Hill, Holliday Adds More Dunkin'

Levi's Hires OMD After Zenith Talks Fail

Macy's Asks Consumers to 'Believe'

Adidas Intros Global Push

Levi's Eyes Zenith for Media

Value Meal Marketing Invaluable for Restaurants

McD's Continues Winning Streak

Update: Levi Puts Creative Under Review

Dunkin' Duels Starbucks with Taste Test

Walgreens Takes Healthy Attitude About Take Care Clinic

Toys 'R' Us Dreams Up New Holiday Campaign

Gap Outlines Marketing Goals for 2009

Kmart Pitches Layaway Service to Holiday Shoppers

OfficeMax Embraces Private Labels with Four New Brands

Why Some Brands Cheer a Sour Economy

Old Navy Hopes to Right the Ship with Crispin

FEATURED BLOGS

Best Buy Lets You Weigh in on Holiday Ads

There Will Be Blood

ADWEEKMEDIA SPOTLIGHT

Macy's 150th Anniversary Salute

Video Game Advertising

Survey of Buying Power

Mobile Marketing Guide

Media All-Stars

Online

In Print

Retail Marketing for Restaurants in Brandweek Magazine

Brandweek Magazine is the premier publication covering the marketing and branding industry. Get the latest news and discover the hottest trends affecting the retail marketing sector of the industry any time, day or night at Brandweek.com.

Brandweek Home > Brand Marketing News > Retail and Restaurant Marketing

FEATURED BLOGS

ADWEEKMEDIA SPOTLIGHT

Retail Marketing for Restaurants in Brandweek Magazine

Brandweek Magazine is the premier publication covering the marketing and branding industry. Get the latest news and discover the hottest trends affecting the retail marketing sector of the industry any time, day or night at Brandweek.com.