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NEWS & FEATURES - PROMOTION


Groove Armada
Bacardi Confirms Groove Armada Release
Four-track release from U.K. dance act to be issued on Bacardi B-Live Records. » More



Psych
Kia Gets 'Psyched' for USA
New TV spot for Kia Optima has dual purpose: promote car brand and USA Network series. » More



Nivea lip care
Nivea Invites Consumers to 'Kiss and Be Kissed'
Sampling effort meant to position new lip care line as more than just functional. » More



TRASHed logo
Winter X Games Get TRASHed
Global Inheritance's TRASHed Recycling Store to offer prizes to attendees who recycle. » More



Ryan Seacrest Scope ad
Seacrest Scopes Out P&G's 'Kiss Cam'
American Idol host fronts New Year's Eve promo donating money to Operation Smile. » More



Nip/Tuck
'Nip/Tuck' Promo Hub Debuts on MySpace
FX hopes to drum up interest in sixth season of plastic surgery-themed drama. » More



NBC Nixes 'Shared' Super Bowl Ad
CM proposed to buy a slot in the game, resell time to eight different advertisers. » More



iPhone Spirit app
'The Spirit' App Debuts on iPhone
Application lets consumers swap out film's stars with their own 3-D images. » More



ATP Tour
ATP Invites Tennis Fans to 'Feel It'
Men's pro tennis gets global facelift via $15 million campaign. » More



Skoal Playboy
Skoal Brotherhood Shapes 'Playboy' Anniversary Edition
Smokeless tobacco company boosts site visits 382 percent via tie-in with popular men's magazine. » More



Greg Behrendt's Wake Up Call
SoapNet Spreads the Love with Valentine's Day Promo
'Sugar-Free Valentine's' endorses cable station's new show, Greg Behrendt's Wake Up Call. » More



Hotel for Dogs
Westfield Mall Goes to the 'Dogs'
Luxury mall opens 'Hotel for Dogs' to promote upcoming Paramount film of the same name. » More



Oprah
'Oprah Effect' Boosts 'Best Life' Sales
Winfrey's influence has propelled individuals, products and ideas into the public sphere. » More



Axl Rose
Opinion: Axl Should Buy Dr Pepper a Soda
Publicity generated by the brand's PR-stunt-gone-wrong has been a coup for the eccentric rocker. » More



Tale of Desperaux and Campbell
Campbell Couldn't Resist Uni's Tale of Mouse and Soup
Soup giant, Wendy's, Nutella, Kodak line up for studio's family-friendly animated Tale of Desperaux. » More



NFL logo
NFL Asks Sports Fans to Vote on Next Super Bowl Ad
TV spot invites consumers to select their favorite player's life story. » More



Nascar
Sports Losing Momentum
Despite rabid fan bases, major sports properties are seeing ad sales that are off 15 percent for the fourth quarter. » More



NBCU, NFL Kick Off 'Green Week'
Campaign gets rolling on the network's pregame show, Football Night in America. » More



Earthlink swag
Promotional Swag More Effective Than Ads
Surveys found 84% of consumers remembered an advertiser based on a product they received. » More



Ad Attack Aimed at New President
ACLU, Kenneth Cole, Pedigree take advantage of news cycle, launch ads directed at Obama. » More



BK Simpsons
The Simpsons and BK: Just Because They Can
The King and Homer make a promo: Fast feeder and cartoon phenom join forces—again. » More



Obama CNN T-shirt
Obama Win Fits CNN to a 'T'
Shirt sales soar as Americans scramble for keepsakes following election victory. » More



Starbucks Election Day
Starbucks Hands Out Free Coffee to Voters
A new Election Day ad is the chain's second major national TV effort. » More



White Gold
'White Gold' Makes Appearance at Beauty Salons
"Got milk?" initiative features faux rock band to promote benefits of milk to teen girls. » More



McRib mobile
McDonald's Launches Mobile Promotion for the McRib
Consumers can download content on their phones featuring the seasonal sandwich. » More

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AdFreak Blog
Terrify the children into respecting the road
There's something creepy and awesome about these animated rhyming road-safety PSAs from Leo Burnett London. >> More

BrandFreak Blog
Campbell also picking an ad fight with Heinz over pasta sauce
Who will take the initiative and be the next to splatter his rival with thick red sauce? >> More

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