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NEWS & FEATURES - PACKAGING & DESIGN


Stonemill dip
Stonemill Kitchens Cooks Up Smaller, Higher-End Design
With a little-too country look and a little-too-intimidating artisan redesign, Reser’s found a happy medium for its Stonemill Kitchens party dips. » More



Lionshead beer
Cat Sketch Fever Infects Once-Boring Beer Brand
Lion Brewery roars at competition with a one-night stand on The Office and a hip new package. » More



Clio Awards Open for Submissions
Premier ad competition celebrates 50th anniversary. » More



Cracker Barrel
Cracker Barrel Freshens Old Country Experience
Design firm Sponge takes the roadside restaurant brand's gift shop goods back to Americana roots with a redesign that boosts sales 25%. » More



Danny Seo
Q&A: Penney Eyes 'Light Green' Consumers
Environmental lifestyle expert Seo on how the retailer is stepping up efforts from product packaging to labeling. » More



New TicTacs
Aiming for Gen Xers, Tic Tac Refreshes Its Packaging
Mint maker goes after adults 25-45 with new sliding front panel design, and flavors like Paradise Mint and Exotic Cherry. » More



Cruzan rum
Cruzan Channels St. Croix For New Rum Bottle Design
Beam Global Spirits & Wines felt Cruzan rum's quality failed to shine through, so it introduced a clear label. » More



Thinking by design
Thinking by Design
A paradigm called design thinking could well revolutionize how goods are made and marketed. Foes say it's just fancy talk for what everyone already knows. A look at the future of branding—maybe. » More



Seventh Generation
Seventh Generation Strikes Back
Pioneer of the all-natural cleaning products space is launching new packaging, marketing. » More



McDonald's green packaging
Call Them the Green Arches?
McDonald’s continues to boost corporate responsibility efforts while rolling out new packaging next month. » More



MillerCoors Puts a Cooler Face on Coors Light Cans
Packaging sports two-sided logo that turns blue when beer reaches optimum temperature. » More



Burt's Bees
Study: Natural Beauty Products Flooding the Market
Nearly 30% of U.S. cosmetics launched this year were organic. » More



Pringles design
Pringles Asks Consumers To Design Its Cans For A Cause
Procter & Gamble's popular chip brand encourages consumers to do a little arts and crafts in support of the Children's Miracle Network. » More



Miller Lite aluminum
MillerCoors Aluminizes Miller Lite's Look
New aluminum bottles sport sleeker look, keep beer cooler over time. » More



Death Magnetic
Coke's Agency Designs Metallica Album Cover
Turner Duckworth adds top metal band to client roster along with the likes of Jamba Juice and Amazon. » More



Let's Grow
Beech-Nut Takes on Gerber With Let's Grow! Line
Roster of 19 products includes whole-grain yogurt, nibbles and cereal for toddlers. » More



Target logo
Target's Klise to Chair Product of the Year Awards
This is the first time products in the U.S. will be considered for the title. » More



Endust spray
Endust Intros Achoo-Free Cleaning Spray
Fragrance-free, hypoallergenic extension sports a new design and twist-off cap. » More



Beer hangers
Eco-Friendly Hangers Sport Miller Beer Ads
MillerCoors' 64-calorie extension is being pitched to female dry cleaners customers. » More



Nutrition label
Study: Two-thirds of Consumers Reading Labels More Often
Nielsen finds 65% of U.S. consumers check labels more frequently compared to two years ago. » More



Febreze
Febreze Touted for Home Use
More user-friendly, ergonomic bottle is part of new push for P&G brand. » More



Henkel Refreshes Purex Fabric Softener
One new scent and three rebranded products will hit stores in September. » More



Coke designs
Coke Designs Olympics Push
Global program invites consumers to glam up virtual Coke bottles via social networking. » More



The Athlete's Foot
The Athlete's Foot Gets a Makeover
Parent company NexCen Brands hired a new marketing director to oversee the initiative. » More



BK Recycled Bag
BK Kids Meals Go Green, Healthy
Apple fries, low fat milk and recycled packaging are among new changes. » More

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