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NEWS & FEATURES - PACKAGED GOODS


StrawberryFrog Picks Up Stacy's Pita Chips
Assignment follows launch of True North snack brand last year. » More



Pepsi's Ode to Joy for '09
Given that 2008 was a lousy year, TBWA\Chiat\Day's first work for the beverage brand might seem disconnected. » More



Recycling
Reckitt Bolsters Carbon Reduction Program
'20 percent by 2020' effort hits U.S. in second half of 2009. » More



Coke Goes Green in Times Square
Digital billboard, operated via wind power, touts bev giant's goal to recycle. » More



Will Skinny Wallets Equal Lean Times for Weight Loss Vendors?
Slim-Fast, Weight Watchers, NutriSystem eschew value messages in New Year's campaigns. » More



Pepsi Counts Down to 2009 With 'Wordplay'
New TV spot, billboards in Times Square meant to relay the message of optimism. » More



Gatorade new lineup
Gatorade Changes Up Its Game
New packaging, renamed line extensions are part of revamp for PepsiCo sports drink brand. » More



Diet Dr Pepper Shifts to Deutsch
Agency earlier this year added two other key brands: Dr Pepper, Snapple. » More



Diet Coke Plus
FDA: Diet Coke Plus in Violation
Modestly supported enhanced soda brand incurs government wrath over the word ‘plus.’ » More



Sprite green
Opinion: Why Sprite Green Matters
Success or failure of Coke's new product could have great impact on beverage category. » More



Wieden Picks Up Noxzema
Company expected to up media spend to about $40 mil. next year. » More



General Mills Ups Ad Spend for 2009
After CPG company increased consumer media spend 21% this year. » More



Dasani Essence
Coke to Debut Dasani Essence
Beverage giant gets into growing segment in February with new line of nonsweetened, flavored waters. » More



Hispanic Consumers Outspend in Dried Veggies, Grains
They also spend more in ice, baby food and care, haircare categories. » More



Cargill Touts Truvia as 'Natural' Sweetener
Campaign for zero-calorie product comes as Pepsi prepares launch of its own version. » More



Del Monte Assigns More Brands to Draftfcb
Agency adds Meow Mix, 9 Lives, Gravy Train, Kibbles 'n Bits, Pounce, others. » More



Mott's First TV Ads In A Decade Tap A 'Desperate Housewife'
For its return to the airwaves, Mott's has selected TV star Marcia Cross to serve as spokesperson for its juices and apple sauce. » More



Del Monte, Sunkist Add Heat To Refrigerated Fruit Segment
Eyeing the double-digit annual growth of the refrigerated fruit segment, top fruit brands introduce a flurry of new products and marketing activity. » More



MillerCoors Shifts 2 Brands to Draftfcb
Agency will handle brewer's Molson, Killian's Irish Red. » More



Downy Wants Consumers to 'Feel More'
P&G campaign for fabric softener focuses on emotion and 'everyday moments.' » More



Crown Royal Returns to Airwaves
No. 1 whisky breaks first new TV creative in five-plus years. » More



A Yellow Light Flashes For Green, Organic
Sales for organic products begin to dip as recession hits higher-income households, but green products seem better positioned to ride out the storm. » More



Opinion: Kate Gosselin, Most Polarizing Spokesperson Ever?
Jon and Kate Plus 8 star sparks online backlash for P&G event. » More



Q&A: Del Monte's New CMO Raises the Bar on Fruit
Bill Pearce says there are several efforts underway to grow the company's fruit and pet food sales via marketing. » More



Heinz Spud Launch No Dud
CEO calls Steam n' Mash, which takes the boring parts out of making mashed potatoes. » More

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