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Brandweek covers new media marketing, brand marketing news, brand marketing strategy, and brand industry analysis. We track significant moves in licensing and promotions and sports marketing news. As a publication dedicated to covering all types of branding news, from sports marketing to car branding, Brandweek is second to none. We offer full coverage and analysis of breaking branding news with a special emphasis on focalized sectors like sports marketing. News, commentary, special reports and much more make Brandweek essential reading for professionals in the marketing industry.