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NEWS & FEATURES

NFL Asks Sports Fans to Vote on Next Super Bowl Ad

A TV spot invites consumers to select their favorite player's life story. » More

Anheuser-Busch InBev Names Execs

Appointments follow the close of InBev's $52 bil. acquisition of A-B. » More

7-Eleven to Sell Videogames

Targeting consumer core of men 18-34, c-store taps into $12 billion videogaming industry. » More

Kmart's Hot Xmas Idea: Layaway

Discount chain CMO says gambit is getting traction, and a leg up on Wal-Mart, Target. » More

NAB Turns to Gas Pumps for DTV Education

Effort is part of $1 billion campaign centered on transition to digital TV. » More

HP Unit Eyes Three Agencies in Global Review

Still contending: Omnicom Group, WPP Group, Havas. » More

Del Monte Bares Fruit in 'Undressed' Push

$20 million campaign aims to boost refrigerated fruit business. » More

Kodak Names CMO

Hayzlett appointment comes as b-to-b business grows, ad spend plummets. » More

YouTube's CMO on Going 'Live'

Video sharing site's marketing chief, Chris Di Cesare, discusses first real time event, YouTube Live, plus opportunities for marketers. » More

Ziibii Flows on the iPhone

New mobile application combines social networks like Facebook, Twitter with advertisers. » More

OfficeMax Revamps 'Elf Yourself' Microsite

Retailer dumps Toy, EVB to collaborate with comedy site JibJab. » More

Q&A: Penney Eyes 'Light Green' Consumers

Environmental lifestyle expert Seo on how the retailer is stepping up efforts from product packaging to labeling. » More

Sony Starts Eco-Friendly Service

New premium service for Bravia consumers includes not only installation, but also the removal of old TVs. » More

NFLshop.com Goes After Women

Holiday push targets female shoppers, who make up majority of site's business around Christmas. » More

Microsoft Touts 'Future of Music Exploration' with Zune 3.0

Ads invite consumers to download free desktop software, 'turn your PC into a music discovery machine.' » More

National Geographic Embarks on Videogames

NGG's first offering, Herod's Lost Tomb, was developed in-house and is a free download. » More

Q&A: G2's Dodd on Why Green Will Survive the Recession

Jonathan Dodd says retailers can integrate green messages into communications. » More

Nielsen: Private Label Deemed Equal to Name Brands

72% of U.S. consumers feel private label brands are just as good as name brands. » More

Hyped Web Video Sector Starts to Hurt

Insiders say many companies rushed online before establishing business models. » More

SunTrust Banks Targets Money-Conscious Consumers

New campaign, tagline eye Americans as smarter about finances. » More

Brand-Initiated, User-Generated Content Shows Potential

Study finds 20% of young broadband users have already engaged in some form of it. » More

TiVo Offers Domino's Ordering Option

Interactive function for broadband users comes as digital ordering oneupsmanship continues. » More

After 48 Years, Brand Pepsi Drops BBDO

TBWA\Chiat\Day, Arnell Group now handle Pepsi, Diet Pepsi in the U.S. » More

Welch's Adds Weight To 'Superfruit' Craze

New $20 million campaign positions kid-friendly grape juice against Pom Wonderful and a parade of other wannabes. » More

Mercedes Readies Second Exclusive Online Community

Following the instant success of the Gen Y-targeted 'Generation Benz,' Mercedes is planning a second Web forum aimed at boomers. » More

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1 Del Monte Bares Fruit in 'Undressed' Push

2 Kodak Names CMO

3 YouTube's CMO on Going 'Live'

4 Why Starbucks Has Ground To A Halt

5 Ziibii Flows on the iPhone

6 OfficeMax Revamps 'Elf Yourself' Microsite

7 Kmart's Hot Xmas Idea: Layaway

8 Sarah Jessica Parker Still 'Bitten' by Steve & Barry's

9 After 48 Years, Brand Pepsi Drops BBDO

10 Thinking by Design

1 Del Monte Bares Fruit in 'Undressed' Push

2 Kodak Names CMO

3 Trojan Takes on U.S. Sexual Health Crisis

4 Thinking by Design

5 Gallo Turns Over New Leaf For One Of Its Top Brands

6 Q&A: Penney Eyes 'Light Green' Consumers

7 Q&A: G2's Dodd on Why Green Will Survive the Recession

8 Kmart's Hot Xmas Idea: Layaway

9 Consumers Start to Tire Of Expensive Energy Drinks

10 Nielsen: Private Label Deemed Equal to Name Brands

AUTOMOTIVE / TRAVEL

Aflac Gets New CMO

BMW Selects Five Finalists in Media Review

Philippines Tourism Taps MTV

» More Automotive/Travel

PACKAGED GOODS

Anheuser-Busch InBev Names Execs

Del Monte Bares Fruit in 'Undressed' Push

Q&A: G2's Dodd on Why Green Will Survive the Recession

» More Packaged Goods

RETAIL/RESTAURANTS

7-Eleven to Sell Videogames

Kmart's Hot Xmas Idea: Layaway

» More Retail and Restaurants

TECH/FINANCE

HP Unit Eyes Three Agencies in Global Review

Kodak Names CMO

» More Technology/Finance

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FEATURED BLOGS
Best Buy Lets You Weigh in on Holiday Ads Looking ahead to what will surely be one of the retail industry's most painful holidays in recent history, Best Buy is trying a doubly charming approach to its seasonal ads. » More There Will Be Blood In what must rank as one of the strangest brand marriages of all time, The American Red Cross is once again partnering this Halloween with Lion's Gate, makers of the Saw films. » More » More Blogs

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