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Atkins
Atkins Unwraps 'Sweet, Sexy, Science' Effort
Actress Courtney Thorne-Smith is spokesperson for new low-carb diet campaign. » More



Wamart
Retail Ads Driving Consumers to Shop
Study: Target, Wal-Mart, Best Buy, Macy's, Kohl's picked as retailers with best ads. » More



Richard Owen of Net Promoter
Net Promoter's Promoter on What Works
New book shows how Symantec, Lego, used customer relations metric to improve their businesses. » More



Coffee cup
Ronco Pitches 20-Cent Cup of Coffee
Company claims new system makes Starbucks-quality coffee for less in upcoming infomercials. » More



Schwan's
Schwan's Taps Intellivent for Product Sampling Program
Partnership allows marketers to advertise in catalogs, brochures, other direct media. » More



Kraft Salad Dressings
Euro RSCG Adds Kraft Salad Dressings
Agency will handle direct and event marketing duties on namesake products. » More



Mouse
Brand-Initiated, User-Generated Content Shows Potential
Study finds 20% of young broadband users have already engaged in some form of it. » More



Mercedes-Benz Website
Mercedes Readies Second Exclusive Online Community
Following the instant success of the Gen Y-targeted 'Generation Benz,' Mercedes is planning a second Web forum aimed at boomers. » More



Best Buy holiday ad
Best Buy Pulls at Heartstrings in Holiday Push
'You, Happier' tells true stories of regular people, such as military families. » More



Salesgenie Super Bowl ad
Salesgenie to Sit Out Super Bowl
Advertiser, which caught flak for last year's ad, ‘decided not to pursue it' this year, a rep said. » More



Home builders
Cognac for the Community
Through its partnership with Habitat for Humanity, Hennessy will help transform neighborhoods, families. » More



Martin Bihl
Failure to Communicate
Creative director Martin Bihl says successful brands will be those that learn how to talk with consumers. » More



Chinese ads
Why Chinese Consumers Are More Loyal to Domestic Brands
AlixPartners' study trumps the belief that China looks to overseas goods for foreign appeal. » More



Coke illustation
Study: Coke Is Most Talked About Brand in America
If a consumer is talking about a brand, odds are it's Coke, AT&T or Verizon, per Keller Fay. » More



DMA green logo
DMA Establishes 'Green' Program for Marketers
Program will enable direct marketing companies to uncover best-case environmental strategies. » More



No spam
FTC Shuts Down 'Spam Gang'
Operation illegally peddled male-enhancement products via 'billions' of spam messages. » More



Word of mouth
Study: How Profitable Is Word-of-Mouth?
BzzAgent found the profit of a typical WOM conversation to be 38 cents. » More



Designer Anna Mesaikos
Affluent Look to Facelifts for the Home
Sub-Zero, In-Sink-Erator, others embrace Web ads as the rich seek to refurbish. » More



HP logo
HP's Dhore Discusses CRM for 60 Million Customers
Prasanna Dhore, vp of customer intelligence, says you have to build the right infrastructure to do CRM right. » More



Smoking
Big Tobacco's Still Puffing
Think cigarette marketing's been snuffed out? Think again. Despite all the restrictions, tobacco brands' strategies still lead the pack. » More



Todobebe fiesta
Todobebé's Nationwide Fiesta Delivers Moms, Draws Marketers
The outreach initiative for Latina moms attracted large sponsors like P&G, Nestlé. » More



Jim Rose for Dos Equis
Dos Equis 'Freak Show' Goes on Tour
Eclectic performer Rose hosts show featuring robots, fire jugglers, burlesque singers. » More



Social networks
Sour Tweets Get Sweet Results
Comcast, Southwest Airlines and others have created speedy, informal response teams to tackle negative consumer complaints at social networking sites. » More



Mizuno golf tour
Mizuno Tees Off With New Irons, Ads
Integrated effort includes direct marketing like e-mail blasts to support launch of new clubs. » More



Home Depot Hispanic mag
Home Depot Magazine Builds a Following
Spanish-language quarterly has emerged as a rare media conduit to Hispanic male immigrants. » More

 

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