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NEWS & FEATURES - DIGITAL


MySpace TV Widget
MySpace Tunes In With TV Widget
App will serve as mini version of popular site that consumers access via TV. » More



Burger King Makes 'Sacrifice' on Facebook
Application rewards users with coupon for BK's Whopper when they cull 10 friends. » More



Emmis Launches iPhone App
Application provides listeners with direct access to radio station via different features. » More



Weather.com, Monsanto Seed Farmer-Focused Channel
Companies said channel would go beyond typical forecasts by providing more detailed information. » More



Online shopping cart
Nielsen Names Sites With Highest Conversion Rates
ProFlowers.com ranked No. 1 in Nov., as 30.6% of all visitors made a purchase. » More



eMarketer: Search Not Recession Proof
Economic turmoil tempering ad-spending growth, including search. » More



Computer screen
J.P. Morgan: '09 to be Rocky for Web, Brand Ads
Challenges attributed to performance based advertising, which has been gaining market share. » More



Forecast 2009: Digital
While digital media is not recession proof, Web spending expected to climb 9% this year. » More



Yellow Pages logo
Yellow Pages Media Review Nears Finale
Ads for Superpages.com, Yellow Pages have been limited. » More



Online shopping
Online Retail Sales Dip 3%
comScore previously predicted that online shopping would represent a bright spot. » More



P&G Backs CBS' 'Heckle-U'
10 episode short-form Web series features P&G product integration. » More



Kraft Facebook app
Kraft Gives Facebook Users Reason to Share
CPG donates meals to hungry families for each friend a user convinces to add its app. » More



iPhone
Kraft Rings Up iPhone iFood Assistant
99-cent app offers a mix of recipes, user reviews, instructional cooking videos. » More



Employees on computer
The Companies You Keep
Study: 59% of Americans believe they can judge a company's values by its online presence. » More



North Face iPhone app
REI vs. The North Face in iPhone App Tactics
Rivals released apps that show skiers, snowboarders conditions at resorts. » More



Nature Valley granola
General Mills: Google Ads Click for Nature Valley
YouTube, display, search ads deliver 830 mil.-plus  impressions for granola brand. » More



Nielsen Online: Web Video Users Are Day Clickers
During the work week, 65% of online video viewers streamed content in October. » More



Online shopping
Mothers Know Best When Shopping Online
Mindshare: 61% of moms research holiday gifts compared to 48% of non-moms. » More



Online Retailers See Holiday Traffic Surge
Companies in discount shopping business are enjoying increases, per comScore. » More



GE energy
GE Sees Future in 'Environmental Solutions'
Print ad, Web videos tout technology that can help improve energy use, solve other challenges. » More



Zappos logo
Zappos Launches Insights Service
Quirky retailer to debut unorthodox online consultancy for the 'Fortune 1 million.' » More



HDTV
Nielsen: HDTV Penetration Doubles
At end of Nov., penetration hits 23.2% of U.S. households, up 10.4%. » More



Becks bottles
Beck's Tries Something 'Different:' Blogging
Imported beer hires comedian to generate brand chatter in the blogosphere. » More



Apps Are the Newest Brand Graveyard
Facebook apps from brands like Coca-Cola, Champion, Ford and Microsoft are as popular as desolate Second Life islands. » More



Online retail sales
eMarketer: Consumers Keep Wallets Closed
Online retail sales growth declines due to economic crisis. » More

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Terrify the children into respecting the road
There's something creepy and awesome about these animated rhyming road-safety PSAs from Leo Burnett London. >> More

BrandFreak Blog
PepsiCo products suddenly become a whole lot harder to spot
Pepsi, Gatorade or Tropicana have all been radically repackaged within the same month. >> More

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