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NEWS & FEATURES - CRM


Richard Owen of Net Promoter
Net Promoter's Promoter on What Works
New book shows how Symantec, Lego, used customer relations metric to improve their businesses. » More



Mercedes-Benz Website
Mercedes Readies Second Exclusive Online Community
Following the instant success of the Gen Y-targeted 'Generation Benz,' Mercedes is planning a second Web forum aimed at boomers. » More



Salesgenie Super Bowl ad
Salesgenie to Sit Out Super Bowl
Advertiser, which caught flak for last year's ad, ‘decided not to pursue it' this year, a rep said. » More



HP logo
HP's Dhore Discusses CRM for 60 Million Customers
Prasanna Dhore, vp of customer intelligence, says you have to build the right infrastructure to do CRM right. » More



Todobebe fiesta
Todobebé's Nationwide Fiesta Delivers Moms, Draws Marketers
The outreach initiative for Latina moms attracted large sponsors like P&G, Nestlé. » More



Social networks
Sour Tweets Get Sweet Results
Comcast, Southwest Airlines and others have created speedy, informal response teams to tackle negative consumer complaints at social networking sites. » More



Philosophy campaign
Case Study: Viral Marketing Gets Philosophical
Skincare company increases site traffic by 39% with Bazaarvoice's Stories application. » More



Word of Mouth
Is Talk Cheap? How Cheap?
The word-of-mouth marketing industry is attempting to come up with a measurement standard. » More



Girls Talking on Phone
FCC Rules to Stop Verizon from Contacting Departing Customers
Cable companies complained that the carrier used incentives to keep customers from switching service. » More



Volvo Rents
Volvo's 80/20 Rental Program Targets Loyalists
Volvo Construction Equipment attributes CRM to company growth. » More



Mary Samet of MRM Gillespie
Q+A: Samet on the Evolution of CRM
MRM director discusses relationship marketing's role today » More

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Terrify the children into respecting the road
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Who will take the initiative and be the next to splatter his rival with thick red sauce? >> More

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