NEWS & FEATURES - AUTOMOTIVE/TRAVEL



Aflac Gets New CMO
Jeff Charney, veteran of TV shopping net QVC, replaces Jeff Herbert, who left in 2007. » More



BMW Selects Five Finalists in Media Review
$200 million in business up for grabs, including some dealer group work. » More



Philippines Tourism Taps MTV
‘Revelations’ campaign uses VJs to attract young adventure travelers. » More



Cars.com Back on Super Bowl
Car-shopping site plans to launch $200 mil. marketing blitz during NBC coverage. » More



Aruba Tourism Taps Lewis Black for 'Friends' Campaign
Effort seeks to spur more tourists to visit the island. » More



Renault-Nissan Consolidates $1 Bil. Media Account
Omnicom's OMD picks up the automaker's Europe, Middle East and Africa creative duties. » More



IdeaCast, jetBlue Strike In-Flight Ad Deal
IdeaCast will also offer ads on jetBlue's non-video assets like seatback card ads and sampling. » More



Orbitz Taps New CMO to Lead Global Marketing
Davidoff will oversee domestic and worldwide portfolio of online travel brands. » More



Carnival Sets Sail with 'Fun for All' Campaign
Effort kicks off with special events, print ads in consumer, trade books. » More



Harrah's Picks Zenith Media
Shop chosen to handle media planning, buying following a review. » More



Possible Sale of Chrysler Puts Focus on Jeep
Analysts debate over future of Hummer, which GM put up for sale in June. » More



United Airlines Names New Marketing Officer
Cary appointment merges customer experience, marketing units. » More



Another Victim of the Economy: 'Big Bang' Auto Launches
Shrinking sales and lower profits have forced automakers to rethink their tactics. » More



Holiday Inn Express Calls on Consumers to 'Stay Smart'
Despite shaky market, hotelier is introducing new ads. » More



Honda Civic Shows Off Its 'Groovy' Side
In a new spot, the car plays a tune similar to the finale of the William Tell Overture. » More



Betsy Lazar at General Motors
Lazar Explains Troubled GM's Media Strategy
Executive director of advertising and media has been put to the task of turning the automaker around while whittling its ad spend. » More



Nissan Hires Hispanic Shop
Dieste Harmel will handle multicultural marketing for Nissan and Infiniti brands. » More



Hummer Takes H3T to the Extreme (Sports)
Automaker puts men in driver's seat in new TV spot showing motorcycle, surfboard and hang glider. » More



Used Car Sales See Upswing
While new car sales swoon, major automakers are rallying behind certified used vehicle sales via the Web. » More



Study: GM Gets Thumbs Up for Eco-Friendly Practices
Auto brand got higher-than-average positive mentions in blogs, along with Toyota, Honda. » More



Acura Races to Market With Integrated Campaign
TV spots for relaunched Acura TL sedan stress power, precision and control. » More



Car Buyers Motivated By 'Green'
The auto industry has been hit hard by the economy, but consumers are willing to spend on eco-friendly vehicles. » More



Suzuki 'Lives Large, Drives Small'
Siltanen & Partners introduces first campaign for struggling automaker. » More



Update: Inside Scion's RFI
Automaker says probe of agencies' experience with 'unconventional tactics' is 'routine.' » More



Hyundai Kicks Off Genesis Super Bowl Ads
Campaign for luxury coupe comes as automaker prepares to switch lead agencies. » More

Car Brands News and Features

The marketing techniques used by car brands today borderline on being bona-fide sources of entertainment. Marketing strategies like online episodes and dynamic corporate branding efforts have raised these master car brand marketers to the upper echelon of the industry. Keep up with innovative brand focused entertainment marketing in the automobile sector by subscribing to Brandweek Magazine.


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