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Cover 11-09
The Mayo Clinic
Hellmann’s wants to change mayo from an ordinary condiment into a culinary staple. Are they laying it on too thick? » More


Atlas Shilled: Ayn Rand Has Her Fans in the Ad Industry
How the philosopher/ writer has influenced the ad community. » More
Yes, Virginia, Macy's Will Bring Back That Campaign
Evp-marketing Martine Reardon on why the chain is exhuming last year's campaign. » More
Amid Transition, Rivals Are Descending on Apple
Has the iPhone maker lost a bit of its edge? And what can it do about it? » More
Mother's Cookies Getting a Rebirth Under Kellogg
Food giant uses social media in hopes of bringing a once-regional brand national. » More

DIRECT & CRM
Coupons
Coupon Use Continues Resurgence
Study finds consumers remain cautious when it comes to spending. » More

PACKAGED GOODS
Kellogg Cocoa Krispies
Why Kellogg Is Ceasing Packaging Boasting 'Immunity'
To avoid problems with the FDA, cereal giant rethinks its Cocoa Krispies claims. » More

DIGITAL
Verizon vs. AT&T
Verizon Wireless Fires Back at AT&T
Wireless carrier says a lawsuit filed earlier 'has no merit.' » More

HISPANIC MARKETING
Hispanic family
Hispanic Market Is Set to Soar
How rules of engagement are changing between Hispanic and general-market shops. » More

SHOPPER MARKETING
Target online video
Target Tries 'Snackable' Videos
Retailer spreads holiday cheer by integrating additional content into online shopping. » More

PROMOTION & INCENTIVE
Rihanna for Nokia
Rihanna Gives Voice to Nokia's New Push
Partnership includes a live streaming concert, music offerings, and a mobile app. » More

COMMUNITY
AdFreak Blog

AdweekMedia Connect

superbrands

Introducing AdweekMedia Connect , your insider community featuring live chats, discounts, contests and more!

THIS WEEK
Staples green store
How Staples Is Building a Sustainable Brand
Vp of environmental affairs says the retailer is focused on 'four key pillars' when building greener stores. » More
Ikea
Ikea's U.S. Creative in Play
Home furnishings giant eyes integration of general-market, Hispanic chores. » More
Digital billboards
Digital OOH Set to Skyrocket
The marketing segment is expected to reach $2.2 bil. this year and $3.7 bil. by 2013. » More

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