Michael Phelps
Q&A: Michael Phelps Turns His Gold Into Green
Gold medalist sat down with Brandweek to discuss his winning deals with Visa, Hilton Hotels and Kellogg, among others, and the challenges that come with fame. » More


Rhapsody Hopes to Co-Star During the VMAs
Digital music provider looking to hit a younger audience by leveraging MTV’s much-hyped awards show. » More
Heineken USA Appoints New VP of Marketing
Filip Wouters will succeed Andy Glaser who left the company last month. » More
P&G Intros Crest Pro-Health Whitening Toothpaste
The new product touts benefits like 50% whiter teeth in 3 weeks. » More

DIRECT
Home Depot Hispanic mag
Home Depot Magazine Builds a Following
Spanish-language quarterly has emerged as a rare media conduit to Hispanic male immigrants. » More

CRM
Philosophy campaign
Case Study: Viral Marketing Gets Philosophical
Skincare company increases site traffic by 39% with Bazaarvoice's Stories application. » More

PROMOTION
Sara Evans
Sara Evans Sings Praises of Libby's Veggies
No. 3 canned vegetable brand taps award-winning country singer for new campaign. » More

PACKAGING & DESIGN
coke truck
Coke Greens the Democratic National Convention
Hybrid electric delivery trucks and a goal to recycle 100% of materials are part of the beverage giant’s effort. » More

 
AUTOMOTIVE/ TRAVEL
Toyota Links Up with L.A. Artists
Carmaker launches futuristic transportation design project. » More
Audi Runs Over Mercedes, BMW
Campaign positions the A4 as modern and fuel efficient, the competition as outdated, gas-guzzling. » More
 
PACKAGED GOODS
Consumers Give New Voice to Tide to Go's 'Talking Stain'
P&G began airing a spoof of its popular ad to promote a mini version of the stain remover pen. » More
Mazola Taps Lapiz for Cooking Oil Biz
Brand joins Hispanic agency's roster of clients like Coca-Cola, P&G and Kellogg. » More
 
RETAIL / RESTAURANT
Domino's Names Former Pepsi Exec Weiner New CMO
Dynamic Pepsi vp-marketing Russell Weiner tapped to replace departed Ken Calwell. » More
Gift Card Buyers Seek a Personal Touch
New study says marketers could increase gift card sales by offering personalization. » More
 
TECH / FINANCE
Barclays Sees Sponsorships Opening Doors in U.S.
Financial services firm president Bob Diamond heads effort to grow global marketshare. » More
Microsoft's Selection of Seinfeld Draws Criticism
Bloggers wonder if Jerry, an erstwhile Apple fan, is a good fit for Windows. » More
     
FEATURED BLOGS
AdFreak Logo
Not a Lot of Love for Chevy's 'Perfect Man'
Chevrolet's ad for the 2009 Traverse shows a "perfect man" ironing his mate's dress while planning their six-month anniversary dinner. » More

Brand Elastic Logo
Match of the Penguins
Looking for love? Try Penguin Dating, the new online dating service just launched by Penguin Books and Match.com. » More

 
EDITOR'S PICK
brain
Read My Mind
Marketers assume that people buy brands because they like them. But what if that thinking is incorrect? If the research of Columbia University's Dr. Joy Hirsch is any indication, traditional advertising could cede its place to 'neuromarketing.' » More
Crest toothpaste
Crest Brushes Up Tagline With Help from YouTube
Crest Whitening Expressions is eschewing Emeril Lagasse's catch phrase and asking consumers online to come up with a better slogan for its new Wintergreen Ice flavor. » More
 
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5 Traitor $11,507,654
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2 Take the Lead $7.85
3 Poseidon $15.07
4 Friends With Money $6.54
5 RV $21.06
6 Inside Man $31.49
7 Akeelah and the Bee $5.46
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9 Silent Hill $12.64
10 Just My Luck $10.73

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Rank Program People
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2 DEAL OR NO DEAL-MON 10,999
3 AMERICA'S GOT TALENT-WED 10,344
4 TWO AND A HALF MEN 9,030
5 60 MINUTES 8,030
6 NCIS 7,453
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8 CRIMINAL MINDS 6,930
9 HOUSE 6,808
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