Jan 13, 1997
Beiersdorf North America named Ronald B. Gordon to new post of ceo for three U.S. affiliates: Beiersdorf, Norwalk, Conn.; Futuro, Milford, Ohio; Beiersdorf-Jobst, Charlotte, N.C. The company markets brands such as Nivea, Eucerin, Basis and Aquaphor skincare products, Jobst and Futuro orthopedic hosiery, and Coverlet, Cutinova and Curad bandages. Gordon was at women's hair accessories marketer Goody Products... At the Weiser Group, Chicago: Robert McGrath appointed managing director of the firm's New York office; Michael Antman named managing dir; Tom Walek has left the firm... Arathi Narayan joined Inform Marketing Research, Chicago, as project dir for quantitative services. She was an adjunct professor at Syracuse University... Tour reps added to Cleveland Golf, Cypress, Calif.: Rodney McDonald, PGA Tour; Michael Moberg, Nike Tour; Steven Loerzel, in-house... Beverly Moore joined Kelly, Scott and Madison, Chicago, as senior media planner. She was at DMB&B/N.Y. and Burrell/Chicago... Ogilvy & Mather appointed Sean M. Neall client services director for Ford of Europe, based in London. He was at J. Walter Thompson... NewsLetters Plus, Atlanta, added Joanna Marx as acct business mgr, coordinating projects for clients such as Norwegian Cruise Line, UPS and Atlanta Regional Commission. She was at FPG International... McKinney & Silver, Raleigh, N.C., hired Neilan Tyree as vp-business development. He was at Merkley Newman Harty... Peter Sealey, former head of marketing at Coca-Cola, has joined ad exec Jay Chiat and Silicon Valley marketer Regis McKenna on the board of directors at CyberGold, a Berkeley, Calif.-based Internet startup. Also, the firm named Victor Imbimbo evp-sales/marketing. He is founder and former ceo of Stamford, Conn., promo marketing shop The Hadley Group... Ernie Pugliese and Andrew Morfopoulos joined SAI Marketing, Jenkintown, Pa., as vp/account directors. Pugliese was at Scott Paper and Morfopoulos at The Hadley Group... New to SJI Fulfillment, St. Louis: Keith Haynes, material mgr. He was at Berco Tableworks; Brian Labuda, acct exec, handling Hallmark Cards, Porsche, Anheuser-Busch, others. He was at DMB&B; Francine Vandeloecht, Tel-Center Supervisor. She was at Maritz... Tom Flynn joined Opinion Research, Princeton, N.J., as svp/dir-international products center. He was at Yankelovich... Weider Publications, New York, hired Chris Yates as acct mgr for Senior Golfer magazine. He was at Ziff-Davis' PC Magazine... Susan Coletti named int'l sales administrator at Worldvision Enterprises, New York. She was at Banco Rio de la Plata... Promotions at CommonHealth USA, Parsippany, N.J.: David Chapman and Matt Giegerich to evp/managing directors; Kathy Jenkins and John Spetrino to evp/exec creative dirs... E! Entertainment TV, Los Angeles, hired Jeff Morton as Western region ad sales acct exec. He was at KGTV, San Diego... Kathleen Buczko named vp/gm of Torrance, Calif., agency Base One Marketing's new Integrated Communications Group... At Backpacker magazine, Emmaus, Pa.: Nicholas Freedman appointed national ad dir; Didi Yunginger named to new post of marketing/business development dir; Christy Currie and Grant Palmer named Southern and Northern California sales reps, respectively... Michael Luberto named creative dir at Henschel-Steinau, Englewood, N.J... Agency PSK, Boston, appointed Robert Graup dir-acct planning. He was at Arnold Communications... FALA Direct Marketing, Melville, N.Y., promoted Patricia M. Redin to svp-sales... Kelli Frazier joined Customer Data Services, Columbus, Ohio, as nat'l sales dir... Daniel R. Morel joined Blau Marketing Technologies, Fairfield, Conn., as svp/worldwide dir-integrated marketing services. He was at Saatchi & Saatchi and Ogilvy & Mather... Landor, San Francisco, appointed Michael F. Parkinson worldwide director of technology. He was at Disney... Hank Bernstein, formerly svp/dir-worldwide consumer research, promoted to evp/dir-worldwide strategic resources at DMB&B, New York, overseeing three core groups: knowledge resources, knowledge management and planning... Gage Marketing, Minneapolis, appointed Jan Schuth vp/mngmnt suprvr for Musicland and Meredith Publishing accounts. She was at Carlson Marketing... J. Brown/LMC, Stamford, Conn., named Anthony Bosco Jr. acct mgr-solutions marketing. He was at Grace & Rothschild... Adler Boschetto Peebles, New York, hired Michael Yavorsky as assoc media dir and Kurt Luce Cartensen as media suprvr... With the creation of innovation and business development group Fast Forward at Wunderman Cato Johnson, Chicago: Larry Deutsch, former dir-client svcs, named gm; Tom Hansen to continue as vp-business development/innovation; Marnie Baker, former dir-promotion svcs, now director-RiskNet; Lisa Skul, continues as dir-innovations/special assignments; Peter Brooks continues as acct exec... Lord, Sullivan & Yoder, Columbus, Ohio, promoted M. Madelyn Seiter to media administration manager from media coordinator... Cincinnati agency Northlich Stolley LaWarre hired Tara Johnson, former senior publicist for Borden Foods, as account manager... Dragonette, Chicago, promoted Patricia F. Dulik to acct exec and Molly B. Condon to asst ae... Dick Hurrelbrink, business development dir at Campbell Mithun Esty unit Cash Plus, Minneapolis, becomes ceo in place of Dale Applequist, former ceo, and Chuck Percival, chairman, who continue as consultants. The unit also promoted Gail Burch from vp to evp/dir-client service, and Deborah McPartland from vp to evp/dir-broadcast operations... Janice S. Gusich, former MHW vp, and Jennifer Mileti, former MHW acct suprvr, opened Impact Public Relations in Hudson, Ohio... Sam Patrick, who left a year ago, returned to Henderson Advertising, Greenville, S.C., as vp/acct suprvr handling SouthTrust Bank among others. He was at WestWayne in Florida... Brooks McChesney named pres/ceo at Colossal Pictures, Sausalito, Calif. He was at IVN Communications. Colossal founder and acting ceo Drew Takahashi moved to chair/chief creative officer... Lisa Sanchez-Corea Simpson named svp-business affairs/development at Sony Online Ventures, New York. She was at Prodigy... Appointments at Los Angeles-based entertainment marketing firm Marketingworks: former Sony Pictures Entertainment video coordinator Julie Heldwein named project manager; direct response vet Jerry Bellante, director of operations... Loren D. Bishop hired as sales/marketing mgr at Groendyk, a Buchanan, Va., manufacturer of specialty silicone and rubber products. He has 20 years marketing experience in specialty products... Electric Ideas, a Santa Monica, Calif.-based entertainment marketing firm for TV, satellite service and film clients, is now known as Electric Entertainment. Founder Ted Eccles takes on the titles of chairman/ceo; Steven Pollock is upped to president-operations and development; Christine LaValle appointed vp-international and new technologies; longtime Fox Broadcasting ad/promo vet Geoff Calnan joined as president of creative affairs... Greg Bouris hired at SportsChannel New York, Woodbury, as dir-pr/communications. He was with the Florida Panthers and previously the New York Islanders ice hockey teams... French conglomerate Groupe Danone promoted Patrick Gournay to sr evp-North and South America and replaced him as pres/ceo of Dannon Co., Tarrytown, N.Y., with Antonio Spagnolo, who's been ceo of Danone Italy since 1993... At International Flavors & Fragrances' South Brunswick, N.J., facility: Kenneth Hunter appointed vp-U.S. sales/marketing for IFF Flavors. He was dir-U.S. sales; Jim Neidhardt named dir-marketing for IFF Flavors North America. He has worked for Nabisco and Reckitt & Colman... Kenosha, Wisc.-based Jockey International named Claudia M. Smith vp/general merchandise manager for Jockey For Her line. She was most recently divisional merchandise manager of intimate apparel at Montgomery Ward, Chicago... Tobi Furman named vp/management dir on the Anthem Blue Cross Blue Shield account at HMS Partners, Columbus, Ohio. She was at Bates in New York... David Wells joined The Westlake Group, Greenville, S.C., as art dir. He was at Erwin-Penland... Ben Olson left Direct Marketing Concepts to rejoin PrismaGraphics, Milwaukee, as natl marketing mgr... Norman Earl 'N'Earl' Godwin Jr. joined Synectics Group, Orefield, Pa., as vp-client services. He was at Nabisco... Founder and sr managing partner Flavio Gomez assumed title of chairman at SBG Partners, San Francisco. Also at the firm: David Canaan promoted from managing partner to sr managing partner; partner and creative dir Mark Bergman named managing partner... Ann Murphy-Fenner joined Sylvan Communications, Westport, Conn., as acct dir. She was at Craftsmen Litho... Evan Sternschein promoted to vp-natl sales at ESPN, based in New York... Agency Gable Group, San Diego, hired Cynthia Mordaunt as technology group dir. She was at Horizons Technology... New to ClarionDirect's St. Louis office: Katie McGrath, vp/dir-client services; Jim Kraus, vp/creative dir. Both were at Dimac Direct... Jennifer Lisch hired as acct coordinator at SSD&W, Montville, N.J. She was at the Bergen Record... Direct marketer Foster & Gallagher, Peoria, Ill., appointed Jon R. Holmquist pres/ceo for The Michigan Bulb Group. He was at The Bradford Group... Kathryn Wells joined MasterCard, Purchase, N.Y., as director of advertising. She recently held positions in marketing at James River and Colgate-Palmolive.
Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED
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