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CURRENT ISSUE
Despite recessionary trends, 2008 box office was even with 2007 figures as consumers flocked to theaters to drown out bummer headlines » More
Eat-at-home trend helped brands like Campbell, but P&G cut its overall U.S. spend and Clorox is flat with last year » More
The wireless industry is still growing and still increasing its advertising, but iPhone data pricing plans may be prohibitive » More
Gatorade Refreshes Look Extensions Also Get New Names PepsiCo, which has given facelifts to many of its beverage products, is now attempting to up Gatorade's game with new packaging and renamed line extensions. New iterations of Gatorade Thirst Quencher, the flagship Gatorade brand, will sport a large letter G next to the brand's iconic bolt. "For Gatorade, G represents the heart, hustle and soul of athleticism and will become a badge of pride for anyone who sweats," according to a company press release. Meanwhile, line extensions have been renamed to "convey the attitude of a tough-love coach or personal trainer, through in-your-face names on the label," the release states. Thus, Gatorade Fierce is now Bring It, and X-Factor has been renamed Be Tough. Plans for advertising the brand were not disclosed. TBWA\Chiat\Day, Los Angeles, is Gatorade's lead creative agency. » More
Depending on who you talk to, 2009 will either be the year that a full-fledged depression begins or one that gets much better as it goes along. Since Brandweek doesn't have a staff economist and it probably wouldn't make much of a difference if we did, we can only work with conventional wisdom. » More
Although Most Americans are understandably relieved to see the car wreck that was 2008 receding in the rear-view mirror, for the U.S. auto industry the road ahead remains decidedly bleak. » More
Over the years, the cola giants have been given false hope by various growth segments. Most recently, energy drinks and enhanced waters seemed indefatigable. Now those segments are sucking wind. » More
Going into Visa's $525 million global creative review last year, global CMO Antonio Lucio was concerned about contender and then-lead U.S. agency TBWA. After all, its reputation as a collection of independent-minded agencies preceded it, and what Visa wanted were collaborators. "Are these people really a network?" Lucio asked himself. » More
Billings Up 15 percent to $1.33 billion (est.). » More
Spelling out a warm welcome with words like "yo," "aloha," "howdy" and "konnichiwa" (that last one's Japanese), the Pepsi spot "Wordplay" ushered in 2009 with a big, graphic dose of optimism (or "optimismmm," as the spot preferred to spell it). » More
Popular wisdom says Americans are always moving from place to place. However true this has ever been, it obscures a significant fact: Many Americans live their whole lives in one community. A Pew Research Center Social & Demographic Trends Report examines this often-overlooked population. » More
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FEATURES & OPINION
For New Yorkers old enough to remember this, the city used to be covered with “burners,” a term for those huge graffiti murals. The latest entrant is the ASPCA, which had fine reasons for choosing the aesthetic: Getting young city boys to get their dogs fixed. » More
While cigarette companies have gone along with the plan that requires cigarette packs to display graphic images, there’s a lack of evidence showing that the ads actually work. » More
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DEPARTMENTS
Brandweek Calendar 11-17-08 » More
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