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PROMOTIONS AND CUSTOMER INTELLIGENCE: Leveraging Customer Data to Drive Decision Making and Revenue
Interest in customer intelligence is a growing topic of importance for business leaders. Yet too often, we find that customer data is buried somewhere in the direct-marketing department and typically viewed as a campaign statistic. Companies who harness and embrace the power of customer intelligence into their strategic decision making are making improvements on how they acquire and retain customers and better realizing overall profitability and customer lifetime value. Join Brandweek magazine for this live, interactive Webcast sponsored by IC Group. Attend this online-only event to hear how Kimberly-Clark's Huggies Brand is leveraging customer intelligence acquired from their loyalty program to fuel their overall CRM strategy.


Does Social Media Matter?
According to a new survey by BlogHer and iVillage, the largest interactive communities of women online, and co-sponsored by Ketchum and the Nielsen Company, social media is playing an increasingly important role in the everyday lives of Americans, especially when it comes to getting advice on consumer products. Online women, in particular, are active social media users, with 73% of them engaging weekly or more often with top social media platforms. The study also revealed that "multi-minding" - mentally juggling multiple tasks and thoughts to maximize available time - a phenomenon coined by Ketchum, is more common than ever among women. Furthermore, the study confirms the notion that women have taken on roles as "co-brand managers" who are poised to take action when companies don't listen to them.

So, what does this mean for marketers trying to reach this influential audience?

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