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Activision Signs Brad Jakeman as Creative Officer
Marketing vet's resume includes stints at Macy's and Citigroup. » More



Arnold Names New Leader to Manage McDonald's Biz
Industry vet Steele succeeds managing partner Tom Lawson. » More



RadioShack Names Applbaum CMO
Exec previously held roles at Schottenstein Stores, Coca-Cola, Schlotzsky's Footstar. » More



Walgreens Fills New CMO Post
Kim Feil previously held marketing positions at Sara Lee, Kimberly-Clark. » More



Baskin-Robbins Serves Up U.S. Hispanic Marketing Post
The ice cream chain plans to step up efforts aimed at Latinos. » More



Summit Taps Kirkpatrick as President of Marketing
Publicity veteran Nancy Kirkpatrick previously worked for Paramount Pictures and Warner Bros. » More



Heineken USA Appoints New VP of Marketing
Filip Wouters will succeed Andy Glaser who left the company last month. » More



Former Starwood SVP Joins Marriott
Edmundson is third exec to jump to rival hotelier this summer. » More



Kellogg Announces Marketing Exec Changes
Moves include promotion of CMO Mark Baynes and departure of evp Jeff Montie. » More



Colgate Exec to Lead Bacardi
Veteran marketer Seamus McBride looks to continue the spirits' company's record sales. » More



Kia Names Sprague New Marketing VP
Michael Sprague replaces Ian Beavis, who was let go in February. » More



Blockbuster Appoints Johnson as CMO
Becky Johnson comes to Blockbuster from a casual dining restaurant company. » More



Jacqueline Parkes of MLB
Parkes Named MLB CMO
Marketing vet Jacqueline Parkes promoted to newly created position. » More



Safeway Hires P&G Vet Dietz as CMO
Diane M. Dietz will oversee the grocer's marketing, merchandising, manufacturing and distribution. » More



Ford Names Czubay Vp of Marketing
Ken Czubay will oversee day-to-day sales and marketing of Ford, Lincoln and Mercury. » More



Sony Pictures execs
Van Galder, Weinstock Promoted to Top Marketers at Sony Pictures
Colleagues Valerie Van Galder and Marc Weinstock bring years of experience in independent film. » More



Universal Pictures Names Cole Evp of Media
Marketing work includes successful franchises like the Bourne series. » More



Charles Meyer of Hawker
Mayer Flying High at Hawker
Charles Mayer traded cars for airplanes when he accepted the job of vp-marketing at Hawker Beechcraft. While the pressure was high in the auto business, he realized quickly that in aviation, the stakes are higher. » More

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For Richer, For Poorer
While Wall Street has been building castles in the air, a few luxury hotel chains have chosen Dubai and Thailand for their latest brand extensions. » More



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Running-Shoe Ads Are as Painful as Running
A new campaign from athletic shoe maker Saucony, which purportedly targets "serious runners," reinforces every negative impression I have about the sport. » More

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