Wines That Rock Launches First Three Varietals November 17, 2009
- Branding Wines That Rock, a partnership between rock business managers RZO and the Mendocino Wine Company, has launched its first three rock'n'roll varietals: Forty Licks Merlot, Woodstock Chardonnay and The Dark Side of the Moon Cabernet Sauvignon. » Full Story
Ciara Onboard For LG, Verizon Push November 09, 2009
- Branding As a lot of attention falls on high-end smartphones, LG is focusing where much of the volume is—the middle of the market—with a marketing plan that calls for more spending and celeb endorsements » Full Story
Coors Light To Promote Daddy Yankee Single Release October 29, 2009
- Latin Coors Light will sponsor a series of intimate appearances by reggaetón star Daddy Yankee promoting his new single “Grito Mundial” as a prelude to the release of his new album in 2010. » Full Story
901 Tequila Is To Live Nation's Taste October 28, 2009
- Touring
| Branding Live Nation announces today a new multi-year sponsorship deal with 901 Silver Tequila, the new premium tequila brand launched earlier this year by Justin Timberlake and Diab Importers. » Full Story
Jet Single To Get Extra TV Time During 'Saturday Night Live' October 16, 2009
- Rock and Pop The Australian rock band's new single, "Black Hearts (On Fire)," accompanies commercials for Bud Light Golden Wheat. Anheuser-Busch has purchased a sponsorship of the Oct. 17 'SNL' that includes all the telecast's commercial time. » Full Story
Business Matters: FM Radio, Music Sponsorships, Spotify October 08, 2009
- Digital and Mobile A bill on low power FM radio will get a vote on Thursday in the House Subcommittee on Communications, Technology and the Internet; and interesting article at Bloomberg on sponsorships in the music industry; Spotify now has a partnership with Telia, Sweden's largest ISP and mobile carrier; and more. » Full Story
Live Nation Goes With Coke October 06, 2009
- Touring
| Branding Live Nation has forged a multi-year sponsorship and marketing alliance with Coca-Cola that makes Coke the official soft drink in most Live Nation venues in the United States. » Full Story
K'Naan Celebrates His World Cup Anthem September 29, 2009
- Global
| RB Hip-Hop
| Branding Somalian-born, Canadian-based hip-hop artist K'Naan has spoken about the "unity and celebration" that will connect with his song "Wavin' Flag," after it was chosen as the official anthem of Coca-Cola's 2010 FIFA World Cup program. » Full Story
Latin Briefs: Fonseca, Microsoft, Andrea Bocelli, Sears September 23, 2009
- Latin
| Branding Colombian artist Fonseca will release his "Gratitud" album in Spain the first week of November; Mexican rock band Moderatto will partner with Microsoft next month to promote the latest version of Windows in Mexico, and more. » Full Story
Scott Weiland Launches Clothes Line September 11, 2009
- Branding Ex-Stone Temple Pilots and Velvet Revolver frontman Scott Weiland is the latest musician to branch into fashion with his men’s clothing line, Weiland for Enlgish Laundry. » Full Story
6 Questions With Michaelangelo L'Acqua September 11, 2009
- Branding W Hotels Worldwide has just appointed Michaelangelo L'Acqua as the hotel chain's first global music director, assigning him the task of creating partnerships with labels, curating the company's compilation CDs and finding other ways to integrate music into the W's branding efforts. » Full Story
CMA Looks To Expand Reach September 11, 2009
- Branding
| Country The Country Music Association is looking to expand its reach to tech savvy consumers through new branding partnerships in the high-tech world. » Full Story
Heavy Expands To Radio September 09, 2009
- Branding Young-male Web destination Heavy is going offline. The site is launching a terrestrial radio program in a bid to expand reach. » Full Story
Los 40 Principales Partners With Fashion Retailer September 08, 2009
- Global
| Latin Spain's most popular national Top 40 radio network and a leading domestic fashion chain have created a music and fashion brand called the Music Collection, which is launched Sept. 10 with an in-store concert by pop band Efecto Mariposa. » Full Story
