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BRANDING
Tunetribe Founder Traynor Picks Frukt
July 08, 2008 - Branding | Global
Specialist music strategy and communications agency Frukt has hired Tunetribe.com co-founder Ronnie Traynor to head up its business development activities. » Full Story
MLB Links With Projekt Revolution
July 07, 2008 - Touring | Branding
Through an ongoing partnership with Major League Baseball Properties, some concertgoers attending the 2008 Projekt Revolution tour could walk away with access to exclusive, unreleased by tracks by Linkin Park and other acts on the 24-date summer trek. » Full Story
MasterCard Campaign Offers Free UMG Downloads
July 03, 2008 - Branding | Digital and Mobile
As part of a new campaign dubbed "Roots of Rock" from New York ad agency McCann-Erickson the credit card maker is offering MasterCard holders free downloads from the entire Universal Music Group catalog from priceless.com. » Full Story
Exclusive: Kidz Bop Taps Kingston
July 03, 2008 - Branding | Rock and Pop
For the first time, an edition of the best-selling children's music series Kidz Bop will feature an established artist in the project's marketing efforts, Billboard can exclusively reveal. » Full Story
Delta Airlines To Get Sponsored In-Flight Tunes
July 02, 2008 - Branding
An in-store music provider has linked with a custom publishing house to provide sponsored in-flight music on all Delta Airlines flights. » Full Story
Kopparberg Toasts U.K. Fest Season With Music Program
July 02, 2008 - Global | Branding
Swedish cider specialist Kopparberg is extending its brand into the U.K. music scene through a host of new initiatives. » Full Story
Zune Pacts with New Era for Webisodes
July 01, 2008 - Branding | Digital and Mobile
Microsoft's Zune, as part of a marketing campaign with hat manufacturer New Era, will be releasing a series of Webisodes featuring artists such as Nelly, Linkin Park and N.E.R.D. » Full Story
Gretchen Wilson Teams With TNT's "Saving Grace"
July 01, 2008 - Country
Gretchen Wilson's song "Work Hard, Play Harder" will be the centerpiece of the upcoming marketing campaign for TNT's drama "Saving Grace." » Full Story
Nas Breaks Tradition, Inks Deal With Fila
June 30, 2008 - Branding | RB Hip-Hop
Rapper Nas has broken his tradition of sidestepping brand partnerships and inked a one-year partnership with athletic apparel company Fila, Billboard.biz can reveal. » Full Story
Soulja Boy To Create Sneakers, Clothes For Yums
June 30, 2008 - RB Hip-Hop | Branding
Soulja Boy has signed a multi-year sneaker and apparel contract with Yums Shoes, a Dallas-based clothing company. » Full Story
Pantene To Release Song To iTunes
June 27, 2008 - Branding | Digital and Mobile
On Monday Procter & Gamble's Pantene shampoo will release two commercials featuring original music derived from a user generated contest begun earlier this year at Midem in Cannes. » Full Story
Puma Leaps On 7digital For Fragrance Campaign
June 26, 2008 - Global | Digital and Mobile | Branding
Download store 7digital has launched a partnership with music agency Spin to match unsigned artists with Puma Fragrances. » Full Story
Ciara Inks With Modeling Agency, Eyes Clothing Line
June 24, 2008 - Branding | RB Hip-Hop
R&B singer Ciara has signed with the modeling agency Wilhelmina and is in talks to launch her own clothing line. » Full Story
Sugar Ray Lead Singer Butters Up Unilever
June 23, 2008 - Branding
Mark McGrath, lead singer of rock band Sugar Ray and host of entertainment news show Extra!, is the voice of a new branded entertainment effort from Unilever's I Can't Believe It's Not Butter. » Full Story
Linkin Park, No Doubt, NIN Onboard With Ding
June 23, 2008 - Rock and Pop | Digital and Mobile
Freeze Artist Management has launched a new merchandising product dubbed Ding, a custom-fitted, device-specific decal featuring a wide range of bands. » Full Story
Camp Rock Star Signs Up to Get 'Fit'
June 19, 2008 - Rock and Pop
Ahead of the premier of Disney's next hoped for musical franchise "Camp Rock," one of the stars of the movie launched a branded exercise show online. » Full Story
Montgomery Gentry Teams With Watch Maker
June 18, 2008 - Country
Hit country duo Montgomery Gentry has partnered with Southern California-based sport watch maker Reactor and retailer Dillard's on a joint radio and in-store promotion, which coincides with Montgomery Gentry's seventh album, "Back When I Knew It All." » Full Story
Animated Hucknall Leads Virgin Media Campaign
June 18, 2008 - Global | Branding | Digital and Mobile
Simply Red's Mick Hucknall's familiar features have been digitally reworked for a new animated ad campaign supporting Virgin Media's TV and video on-demand service in Britain. » Full Story
Rockstar, AM/PM Back Mayhem Trek
June 16, 2008 - Touring
Rockstar, the energy drink maker, is teaming with convenience store chain AM/PM to promote the upcoming Mayhem tour. » Full Story
Fuse Partners with Microsoft for Charitable Program
June 12, 2008 - Rock and Pop
Viewers watching this weekend's coverage of Bonnaroo on music network Fuse will see an integrated campaign from Microsoft's I'm Initiative. » Full Story
Katy Perry To Get A Lift From Steve Madden Campaign
June 12, 2008 - Branding
Steve Madden is stepping into music marketing again. » Full Story
UMG, WPP Plug BrandAmp Into Australia
June 11, 2008 - Global | Branding
BrandAmp, the 50/50 European joint venture between Universal Music Group and global communications agency WPP, is expanding internationally with the launch of an office July 8 in Sydney. » Full Story
Nike, A-Trak Team For 'Running' Album
June 10, 2008 - Branding | RB Hip-Hop
Nike has joined forces with DJ/producer A-Trak for "Running Man: Nike + Original Run," the fourth installment of the "Nike + Original Run Series." The set is June 24 via Nike Sport Music. » Full Story
Pharrell, Casablancas, Santogold Onboard With Converse
June 09, 2008 - Branding
Pharrell, Julian Casablancas of the Strokes, and Santogold are onboard with a new Converse music-focused ad campaign that kicks off Tuesday with the release of a track meant to celebrate the one hundred year anniversary of the brand. » Full Story
Candie's Helps Launch Hayden Panettiere Single
June 06, 2008 - Branding
Fashion brand Candie's didn't have to look far to find its new pop-music "it girl": "Heroes" star and Candie's spokeswoman Hayden Panettiere. » Full Story
 


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