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MOBILIZING SUBSCRIPTIONS
07/12/2008
The unveiling of RealNetworks' partnership with Verizon Wireless to extend the Rhapsody service into the mobile realm (billboard.biz, June 30) follows a still-evolving alliance between rival Napster and AT&T.
Both partnerships are designed to reverse years of sluggish subscriber growth, skyrocketing customer acquisition costs and the inability of most MP3 players that are compatible with their services to make significant inroads against the market-dominating Apple iPod, which doesn't work with either service.
At the time, then-VP of consumer products Jim Ryan suggested the integration of mobile devices with music subscription services would revolutionize the subscription business.
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