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SHIRTS. HATS. KEY CHAINS. ARE THESE THE SAVIOURS OF MUSIC?
07/26/2008
Merchandise is in many cases a far more reliable source of income than record sales.
ΒΆ It's a new world order, where record labels desperately seek new revenue streams and client services to offer, and newly empowered promoters like Live Nation make merch a key component of multirights deals with such acts as Madonna, Jay-Z, U2, Shakira and Nickelback.
At the same time, boutique merchandisers like Cinder Block and newly launched Cut Merch offer distinctly different business models and DIY ideology.As everyone jockeys for position, merchandising has acquired a new status.
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