Digital Gets PhysicalMarch 21, 2010 The growing sophistication of smartphones is driving the creation of location-based services, which promise to morph the Web from a solitary experience to a ubiquitous connector in the real world. This evolution has major implications for brands, giving them the possibility of tracking the success of digital campaigns to the store level and changing how they market to consumers. One of the most promising areas for this type of engagement is mobile. 
Policing the Online Ad MarketMarch 21, 2010 The proposed financial reform bill -- expanding the FTC's powers -- puts the industry on edge. 
Will Traumatized Consumers Ever Recover?March 21, 2010 Whether the recession has technically ended or not, consumers are in no rush to resume spending. 
Marketing 0.0: Promos on the CheapMarch 21, 2010 Enterprising brands are discovering that low-tech marketing turns heads.
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Master of PuppetsMarch 21, 2010 Zappos brilliantly goes small to show how customer service is a big deal. |
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